If the EXACT right-fit humans picked YOU out of all the people of the internet to learn from. Because right now, one of two things is happening: 

Maybe you’ve been meaning to create one, but keep wondering: 

 Do they actually work? 

Do people still download them? 

 To which I say: Good question! 

And: Yes!

They don’t need any more information. The internet is full of it. 

 1. The first thing they want is TO BE SEEN. 

 2. The second thing they want is to TO FIX their problem. Or at the very least to get a step closer to fixing it.

Is that true? 

As true as my name is Antoanela. (Hi!) 

Take it from me. In primary school, my fridge was always full of cakes (eclairs, roulades, perfectly shaped sugar roses, etc). My mom was a patissier. Guess who invited all the kids in the neighbourhood to taste said delicacies? And guess what they did after they had the cake? They stayed for a game of Lego, Barbie and hide and seek. Tadaa. I had friends. 

 HOWEVER, just because the cakes brought in the kids, it doesn’t mean they were always the right prospective friends for me. Half of the time none of them wanted to play Spot it :( 

  A lot of the lead magnets out there are a bit like cake. Once people have it, they’re full and they wanna go home. Or they wanna play trucks (gross). Or they're already sick of cake and are in the mood for savoury.

When we approach it like that, our list building efforts are doomed. 

And marketing starts feeling a little too...marketingy. 

 So, here's what we’re gonna do: I wanna hold your hand through the process of understanding EXACTLY what your audience needs, and giving them a helping hand to achieve it. 

 Cause that’s how you build TRUST.

Apart from my cake baiting credentials, I've also been known to: 

• Help clients double their list ahead of their launch 
• Helped course creators achieve their most successful launch during a pandemic 
• Score the 'most feel-good launch EVER' for my clients 

Want me to help you get some cool results like that?

There are many ways to create a lead magnet. You probably have a few resources that are gathering dust bunnies on your desktop right now. 

Or maybe you’ve already created lead magnets that flopped, and you kind of lost trust that they actually work. 

But the process often taught starts in the middle...with brainstorming ideas, or with how to create it once you know what it is, or how to map it to your offer. 

 Putting all the pieces together so the thing actually attracts the right people? 

 Not quite so clear.

That’s why I’ve created The TRUST MAGNET PROCESS PLAYBOOK, a short course to guide you through the lead magnet creation process. 

 Instead of...

We’re going to… 

•  Start with a little bit of mindset work 
• Decide exactly what the service we want to showcase to this audience is 
• Strategically determine what the best idea for a lead magnet it and test it 
• Learn how to title it (what kind of copywriter would I be if I didn’t teach you some good old copy techniques?) 
• Learn how to create a really practical resource so people actually get results when they use it 
• Learn how to incentivize people to use your lead magnet, and make some cool progress towards what your offer teaches them

• Short, actionable video modules + transcripts 
• Checklists and swipes to collect precious Voice of Customer 
• Lead magnet templates 
• Landing page, thank you page, and email swipes