Persuasion That Feels Good

So you want to make sales.

(Duh, businesses don’t grow on noodles.)

And you know sales decisions are never just rational. They ALWAYS involve emotion.

Buuuuut…you don’t want to go around twisting arms, spreading fear, guilt and panic. Even unintentionally. So what emotions can you spark with your copy that will:

Make you sales

Leave you feeling great about sales

Leave your customer feeling connected to your work and excited about diving in

Why, POSITIVE emotions, of course.

(I know what you’re really thinking. Why is she using cheese emojis?!)

I know you’ve heard of marketers using manipulative tactics, using emotional selling, and probably feel like you wanna stay away from all of that.

But here’s my pitch:

EMOTIONS ARE NOT BAD, ‘MK?

Not their fault they sometimes get misused.

Emotions determine EVERY.DECISION.WE.MAKE. And that’s a good thing.

They help us make the RIGHT call for us, and they’ve been doing so since taking transport meant riding on the back of a friendly dinosaur.

(Fancy pants neuroscientist Antonio Damasio says that if we couldn't feel emotion, we couldn’t make a rational decision. Wooot!)

So there, help your people make the right call for them, with the help of E-MO-TIONS.

And yes yes, I know you are not short on:

copy templates

marketing courses

launch courses

launch strategies

sensitive teeth toothpaste, non-fluoridated toothpaste, every kind of product for every kind of need, etc etc.

But understanding HOW emotions impact sales + learning to use them in your copy is one of those easy skills that once you get, you’ll never look back.

Like choosing what to do tonight. Netflix or perusing your DVD collection for a worthy re-watch? (Uhmm...what's a DVD?)

So I want to share with you some simple but super handy ways to integrate emotions into your sale and marketing, Specifically:

The role emotions play in decision making (AKA the science from the science-makers)
Why positive emotions are like air to the fire of connection with your audience
5 powerful positive emotions that will strengthen your connection with your audience, and make you more sales, how to use them in copy and where

Every 3-4 days, you’ll be getting a new email lesson from me, focused on explaining:

1. one sales emotion

2. how it impacts your audience

3. how you can spark it in your copy

Ugh, not one of those 2011 email courses. I know I know. Look, I did it to save my brain from overwhelm. Chances are it’ll turn into a self-paced course in no time.

And, you will be able to access it all in one place once you get all the lessons.